Our blog is our journal, our forum, and our critique. We share thoughts, ideas and opinions.
Blog: 3H Hoopla
The Millennial Relevancy
Millennials: All Grown Up. While Millennials (ages 27–43) may have less wealth than previous generations (Baby boomers and Gex X), their purchasing power is strategic, values-driven, and intentional. There's much ado about Gen Z , and in fact that generation may be...
Hues of 2025: The Colours That Define Our Year and Our Brands
Every year, graphic designers, interior designers, beauty experts, fashionistas, and even homeowners excitedly anticipate one crucial announcement: The Colour of the Year. Pantone and respected paint manufacturers reveal their picks every year. This literally sets the...
2024: A Prolific Year—Where Words Are Concerned
The 2024 Word(s) of the Year I don't know if you feel the same way as I do, but there's something oddly satisfying about seeing an entire year—its ups, downs, and collective quirks—wrapped up in a single word. But 2024? This year instead of one word stepping forward...
Holiday Nostalgia, the gift that keeps on giving.
The holiday season is full steam ahead, bringing with it sparkling silver bells, holiday imagery and of course seasonal advertising. It almost seems as though snowflakes come pre-loaded with cherished memories and iconic movie moments that have shaped how we see the...
Greeting Cards: The Ghost of Christmas Past?
Are Greeting Cards the Next Dodo Bird? In 2024... ...with our inboxes overflowing and social media delivering instant "Happy Holidays" posts, is this the year paper greeting cards join Tupperware and the dodo bird in history’s archive of nostalgia? Tupperware, once an...
The Shortcut to Attention
Marketing brands are competing with more noise than ever. How do you capture the attention of an over stimulated audience? That is the magic question. With consumer attention spans changing gears faster than ever, brands have 3 seconds to grab someone’s focus before...
Legacy Brand: Embracing Bold Moves
Embracing Bold Moves: When and How to Rebrand a Legacy Brand’s Packaging Without Losing Heritage Legacy brands carry a rich history, often evoking nostalgia and trust among loyal consumers. However, as consumer tastes evolve, even iconic brands must refresh their...
Curiographics: A New Approach to Marketing Segmentation
What is Curiographics? Curiographics refers to the segmentation of audiences based the curiousity-driven content they engage with, rather than their demographic or psychographic characteristics. This term recognizes that in the age of social media, curiousity...
Agency Blues: What’s the Prognosis?
How do you know if you're suffering from the Agency Blues? If you're a brand marketer you've lived it... you've loathed it. The Agency Blues symptoms. Your heart is racing. You break out in a sweat (no, it's not because you're experiencing hot flashes). You toss and...
Brand Potential: Is it Truly Maximized?
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you've been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It's natural that we...