by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Contact Curious) Engaging Brand Energy More than a message, it’s a movement. Turning up the volume on visual identity, dialed in a vibe that Gen Z could own, and let the style do the talking. Because when the right call to action meets the right look,...
by Craig Thomson | May 31, 2023
THÉA PHARMA (Monoprost): Embodying Brand Benefits Keeping it real is what this brand visual for a glaucoma treatment was centred around. Featuring positive patient outcomes doing everyday ordinary activities accentuated the value and the beneficial outcome of this...
by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Every Contact Counts): Amplifying Brand Value Evolving the social-minded Bausch + Lomb recycling was essential in keeping with the growing fan-base of this initiative. Of equal importance is B+L’s key partnership role with Eyecare Practices, providing...
by Craig Thomson | May 30, 2023
EISAI Pillow Talk (DMs) Building Brand Anticipation When clichés work…why not go all in? This Pillow Talk serial direct mail for an innovative insomnia treatment worked wonders by informing physicians on the uniqueness and the differentiating benefits of the...
by Craig Thomson | May 30, 2023
CROSSTEX Headlining Brand Satire When the logical choice is still not being embraced by all, perhaps a different tone to the message is require. Embracing our ability to tell a good story, we added wit and humour to effectively showcase the ease and benefit of...
