by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Essentials PLUS / Essentials HOME) Packaging Brand Identity If the contact fits, wear it! And with the Essentials PLUS packaging that’s exactly what we did. Brand identity requires relevancy. In keeping with the ULTRA brand persona, this packaging...
by Craig Thomson | May 31, 2023
THÉA PHARMA (Monoprost): Embodying Brand Benefits Keeping it real is what this brand visual for a glaucoma treatment was centred around. Featuring positive patient outcomes doing everyday ordinary activities accentuated the value and the beneficial outcome of this...
by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Every Contact Counts): Amplifying Brand Value Evolving the social-minded Bausch + Lomb recycling was essential in keeping with the growing fan-base of this initiative. Of equal importance is B+L’s key partnership role with Eyecare Practices, providing...
by Craig Thomson | May 31, 2023
BAUSCH HEALTH (Duobrii): Advancing Brand Differentiation Visual storytelling at its finest. When the articulation of a brand’s differentiation can be easily communicated in one gesture…and transcends language and culture…that’s simply an art form. To deliver the...
by Craig Thomson | May 30, 2023
THÉA PHARMA (Blephaclean): Embracing Brand Whimsy Evoking an emotion is essential for stopping power. An illustrative take on Optometrist’s applying a Blephaclean wipe provided us with the perfect opportunity to add humour, all the while showing our target audience...
