CURA HEALTH Defining Brand Identity How many times have you found yourself in front of a pharmacy shelf looking for the solution of what pains you? On the crowded OTC shelf, packaging needs to work very hard to draw in consumers and effectively provide them with the...
EISAI Developing Brand Drama Tick tock, tick tock, tick tock. Many of us know what it feels like when you can’t get to sleep or stay asleep. It’s frustrating. 3H was called upon to launch a unique next-generation insomnia treatment. The mandate included developing the...
LABTICIAN THEA Articulating Brand Stance The definition of utopia is when we can visually articulate a brand’s USP. The uniqueness of Thealoz Duo dry eye drops is that they protect by providing a biosphere for the eye. The brand visual features dry environments,...
INTERVIVO Distilling Brand Positioning What sets a business apart from its competitors? Clarifying position within the B2B space is increasingly important. Businesses must demonstrate their innovation and articulate their promise with every piece of communication. 3H...
BAUSCH HEALTH Beautifying Brand Imagery When two ingredients come together in synergy, it’s a beautiful thing. This new topical prescription therapy was the first retinoid combination treatment for psoriasis in Canada. 3H launched it to healthcare professionals. The...
