by Craig Thomson | May 30, 2023
AMERICAN ASSOCIATION OF NATUROPATHIC PHYSICIANS Owning Brand Promise It’s a rare and beautiful mandate when the Brand premise and promise are one and the same. The American Association of Naturopathic Doctors needed a strong brand call to action to shore up its...
by Craig Thomson | May 30, 2023
BAUSCH + LOMB Crafting Brand Engagement Owning a brand leadership position becomes possible, only if others follow. And for others to follow the brand needs to set itself apart by listening, understanding, fulfilling needs and demonstrating shared values. The “Shaping...
by Craig Thomson | May 30, 2023
PALADIN PENTHROX (Yoga) Achieving Brand Zen We paired the “how to” with the outcome—without saying a word. A purposeful headline and striking visuals did the talking. Breathe In. Breathe Out. conveyed the method. The image revealed the result. Original photography...
by Craig Thomson | Sep 9, 2021
PALADIN Unbranded poster Delivering Brand Relief Relief isn’t just felt it’s seen. In this campaign a single smile tells the story. A radiant woman captured mid-moment embodies the quiet power of finding comfort for pain. “Oh what a relief” becomes more than a tagline...
by Kyle McGuire | Jan 12, 2019
BAUSCH HEALTH: Disrupting Brand Norm WOW! There is no better way to create stopping power than with an image that speaks volumes. With the launch of Jublia™, a new toenail topical solution, 3H developed a concept that has the disease state featured, while...
