by Kyle McGuire | Feb 26, 2017
Muil-E's Blistering Brand Packaging Muil-E’s Hot Sauce is really hot… even if it was brought to market by a 13-year-old! We were asked to assist the very first kidpreneur to design a product label that would speak to this uniquely formulated hot...
by Kyle McGuire | Jan 11, 2017
Bausch + Lomb Building on Brand B2B communications can be and should always be creative! Strengthening the sales message through visual association not only provides a creative element to the communications, but also provides a quick understanding of the products’...
by Kyle McGuire | Jan 11, 2017
VALEANT CANADA Jubliaction Mandate It’s all about engagement today, and in this case, engagement means adherence. As a patient, in order to treat a disease, you need to be compliant and you need to be ‘engaged’ towards making that happen. The mandate involved: name...
by Kyle McGuire | Jan 3, 2017
FRANCESCA’S HOME BAKED DELIGHTS Blending Brand Persona So much about the taste experience includes presentation and style. That’s exactly what you get with Francesca’s beautiful baked goods. The old adage “you eat with your eyes” is definitely true of her creations....
