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Crosstex: Knowing How Campaign

Crosstex: Knowing How Campaign

CROSSTEX Knowing How Campaign Mandate Developing a campaign to provide clarity on the new sterilization regulations for dentists through digital initiatives was key to the success of this program. The campaign stance and positioning were driven by articulating the...
Windsor Salt: System Saver Water Softening Salt

Windsor Salt: System Saver Water Softening Salt

WINDSOR SALT System Saver Water Softening Salt Mandate When imparting information, keeping it simple and entertaining is key. These info videos on hard water, speak to a niche market, explain the why of hard water problems and the how of hard water solutions, in quick...
Windsor Salt: Culinary Salt Digital Campaign

Windsor Salt: Culinary Salt Digital Campaign

WINDSOR SALT Culinary Salt Digital Campaign Mandate Even basic products can deliver value that resonate with the needs of consumers. Creative a digital campaign for Windsor Salt, promoting quick and easy recipes through a comprehensive digital campaign allowed Windsor...
Windsor Salt: Step-by-Step Recipe Videos

Windsor Salt: Step-by-Step Recipe Videos

WINDSOR SALT Step-by-Step Recipe Videos Mandate Make them simple, appetizing and Instagram worthy! These recipe videos take multi-step recipes and make them look fun and effortless. Through light-hearted up-beat music, smooth video editing and mouth-watering...
Valeant: Elidel

Valeant: Elidel

VALEANT CANADA Elidel that itch Mandate If you can’t use the words ‘effective’, ‘no-nonsense’ and ‘performance’, you need to show them visually. The objective for Elidel was to create a new brand identity. The identity needed to emphasize the product’s format and...