Eisai: Developing Brand Drama

Eisai: Developing Brand Drama

EISAI Developing Brand Drama Tick tock, tick tock, tick tock. Many of us know what it feels like when you can’t get to sleep or stay asleep. It’s frustrating. 3H was called upon to launch a unique next-generation insomnia treatment. The mandate included developing the...
Labtician Théa: Articulating Brand Stance

Labtician Théa: Articulating Brand Stance

LABTICIAN THEA Articulating Brand Stance The definition of utopia is when we can visually articulate a brand’s USP. The uniqueness of Thealoz Duo dry eye drops is that they protect by providing a biosphere for the eye. The brand visual features dry environments,...
Bausch Health: Beautifying Brand Imagery

Bausch Health: Beautifying Brand Imagery

BAUSCH HEALTH Beautifying Brand Imagery When two ingredients come together in synergy, it’s a beautiful thing. This new topical prescription therapy was the first retinoid combination treatment for psoriasis in Canada. 3H launched it to healthcare professionals. The...
Crosstex: Dramatizing Brand Storytelling

Crosstex: Dramatizing Brand Storytelling

CROSSTEX Dramatizing Brand Storytelling This was a campaign approach that not only broke through the clutter but also developed a brand persona that spoke to individual treatment options. This campaign features patient profiles in a unique way to remind Dentists of...
Brioschi: Driving Brand Magnitude

Brioschi: Driving Brand Magnitude

BRIOSCHI Driving Brand Magnitude Repositioning an ethnic and heritage brand such as this one, required a delicate balance of brand styling and strategies to reach a more expansive audience. By creating a new Brioschi vision with a more contemporary and social brand...