by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Essentials PLUS / Essentials HOME) Packaging Brand Identity If the contact fits, wear it! And with the Essentials PLUS packaging that’s exactly what we did. Brand identity requires relevancy. In keeping with the ULTRA brand persona, this packaging...
by Craig Thomson | May 30, 2023
EISAI Pillow Talk (DMs) Building Brand Anticipation When clichés work…why not go all in? This Pillow Talk serial direct mail for an innovative insomnia treatment worked wonders by informing physicians on the uniqueness and the differentiating benefits of the...
by Craig Thomson | May 30, 2023
AMERICAN ASSOCIATION OF NATUROPATHIC PHYSICIANS Owning Brand Promise It’s a rare and beautiful mandate when the Brand premise and promise are one and the same. The American Association of Naturopathic Doctors needed a strong brand call to action to shore up its...
by Kyle McGuire | Aug 8, 2019
WINDSOR SALT Animating Brand Expertise When imparting information, keeping it simple and entertaining is key. These info videos on hard water, speak to a niche market, explain the why of hard water problems and the how of hard water solutions, in quick easy animated...
by Kyle McGuire | Jan 12, 2019
BAUSCH HEALTH: Disrupting Brand Norm WOW! There is no better way to create stopping power than with an image that speaks volumes. With the launch of Jublia™, a new toenail topical solution, 3H developed a concept that has the disease state featured, while...
