by Craig Thomson | Apr 23, 2024
ANSR Fostering Brand Compassion Understanding mindset has never been more crucial, especially when navigating the complex terrain of treatment-resistant depression (TRD). “Because tomorrow can be better” is not just a tagline; it’s a lifeline thrown...
by Craig Thomson | Apr 23, 2024
BAUSCH HEALTH (SILIQ) Brand Campaign Capturing Brand Confidence Victory over psoriasis transcends mere milestone achievement; it embodies ongoing strength and skin clarity. Achieving complete clearance isn’t just a moment but a prolonged testament to resilience...
by Craig Thomson | May 31, 2023
BAUSCH + LOMB (Essentials PLUS / Essentials HOME) Packaging Brand Identity If the contact fits, wear it! And with the Essentials PLUS packaging that’s exactly what we did. Brand identity requires relevancy. In keeping with the ULTRA brand persona, this packaging...
by Craig Thomson | May 30, 2023
EISAI Pillow Talk (DMs) Building Brand Anticipation When clichés work…why not go all in? This Pillow Talk serial direct mail for an innovative insomnia treatment worked wonders by informing physicians on the uniqueness and the differentiating benefits of the...
by Craig Thomson | May 30, 2023
AMERICAN ASSOCIATION OF NATUROPATHIC PHYSICIANS Owning Brand Promise It’s a rare and beautiful mandate when the Brand premise and promise are one and the same. The American Association of Naturopathic Doctors needed a strong brand call to action to shore up its...
