by Kyle McGuire | Jan 12, 2019
BAUSCH HEALTH: Disrupting Brand Norm WOW! There is no better way to create stopping power than with an image that speaks volumes. With the launch of Jublia™, a new toenail topical solution, 3H developed a concept that has the disease state featured, while...
by Kyle McGuire | Sep 12, 2018
WINDSOR SALT Demonstrating Brand Resonance Make them simple, appetizing and Instagram worthy! These recipe videos take multi-step recipes and make them look fun and effortless. Through light-hearted up-beat music, smooth video editing and mouth-watering food-styling,...
by Kyle McGuire | Jun 17, 2018
PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...
by Kyle McGuire | Feb 26, 2018
BD MEDICAL Patient Safety Campaign Mandate Deciding on what campaign strategy to employ for a B2B Corporate Brand begins with a thorough understanding of the core USPs of each of the products and services it delivers. It is essential to identify a commonality among...
by Kyle McGuire | Feb 26, 2018
DENTSPLY CANADA Oral Health Month Mandate Oral Health Month (April) provides an excellent forum to speak of good oral health habits and the innovative products that DENTSPLY provides to dental professionals. Patients have issues and fears associated with the...
