by Kyle McGuire | Jun 17, 2018
PURDUE Bolstering Brand Premise Let’s pay attention to something that needs it: ADHD. For Biphentin®, an ADHD treatment, what was important was to grab attention, while prominently featuring the various demographics affected by ADHD. Using comic book styling to tell...
by Kyle McGuire | Feb 26, 2018
BAUSCH + LOMB Go Free Mandate Speak to me! Rather than speaking about the lenses and their features, this approach addresses lifestyles and recognizes the choices that are made on a daily basis. Life is busy and full of interaction. The packaging depicts the everyday...
by Kyle McGuire | Feb 26, 2018
DENTSPLY CANADA Oral Health Month Mandate Oral Health Month (April) provides an excellent forum to speak of good oral health habits and the innovative products that DENTSPLY provides to dental professionals. Patients have issues and fears associated with the...
by Kyle McGuire | Feb 26, 2018
I-MED Eye-branding Mandate Eye candy for eye-branding! iMed Pharma, a manufacturer and distributor of surgical lenses and viscoelastic eye products, required a positioning statement and brand visual that they could leverage across all communications and packaging. 3H...
by Kyle McGuire | Aug 8, 2017
CROSSTEX Owning Brand Leadership Developing a campaign to provide clarity on the new sterilization regulations for dentists through digital initiatives was key to the success of this program. The campaign stance and positioning were driven by articulating the benefit...
