Cura Health: Defining Brand Identity

Cura Health: Defining Brand Identity

CURA HEALTH Defining Brand Identity How many times have you found yourself in front of a pharmacy shelf looking for the solution of what pains you? On the crowded OTC shelf, packaging needs to work very hard to draw in consumers and effectively provide them with the...
Bausch + Lomb: Galvanizing Brand Niche

Bausch + Lomb: Galvanizing Brand Niche

BAUSCH + LOMB Galvanizing Brand Niche If the contact fits, wear it! Brand identity requires relevancy. With Essentials, a DTC program, the idea came from the intended consumer base. This identity zeroes in on lifestyle: arresting, urban and sophisticated....
Bausch + Lomb: Go Free

Bausch + Lomb: Go Free

BAUSCH + LOMB Go Free Mandate Speak to me! Rather than speaking about the lenses and their features, this approach addresses lifestyles and recognizes the choices that are made on a daily basis. Life is busy and full of interaction. The packaging depicts the everyday...
I-Med: Eye-branding

I-Med: Eye-branding

I-MED Eye-branding Mandate Eye candy for eye-branding! iMed Pharma, a manufacturer and distributor of surgical lenses and viscoelastic eye products, required a positioning statement and brand visual that they could leverage across all communications and packaging. 3H...
Adrien Gagnon: Vitalizing Brand Relevancy

Adrien Gagnon: Vitalizing Brand Relevancy

ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...