by Kyle McGuire | Mar 9, 2017
LEO PHARMA Psoriassist Mandate Psoriasis is not contagious, but its unsightly appearance makes it an extremely unsocial disease. Leo Pharma embarked on a groundbreaking journey to create a national psoriasis program and the first-of-its-kind B2B education program for...
by Kyle McGuire | Mar 1, 2017
BAUSCH HEALTH Headlining Brand Drama Not an eye sore any more. Or should we say lip sore? This new topical prescription therapy was also the first combination treatment for cold sores in Canada. 3H launched it to physicians, delivering brand identity and main...
by Kyle McGuire | Jan 11, 2017
VALEANT CANADA Jubliaction Mandate It’s all about engagement today, and in this case, engagement means adherence. As a patient, in order to treat a disease, you need to be compliant and you need to be ‘engaged’ towards making that happen. The mandate involved: name...
