by Kyle McGuire | Feb 20, 2018
WINDSOR SALT Score with Windsor System Saver II Contest Mandate Canada, eh? Nothing says it like hockey. So, when 3H was asked to create a TV ad which showcases Canadian families’ most trusted water-softening product – ‘Family Night in Canada’...
by Kyle McGuire | Nov 24, 2017
WINDOSR SALT How do I make that? Mandate What can you do with salt? How many varieties of salt are there and how do you use them? Presenting our “chef mom” as the inspiration, we dared others to discover their hidden gourmet in their very own kitchens....
by Kyle McGuire | Aug 8, 2017
CROSSTEX Owning Brand Leadership Developing a campaign to provide clarity on the new sterilization regulations for dentists through digital initiatives was key to the success of this program. The campaign stance and positioning were driven by articulating the benefit...
by Kyle McGuire | Mar 1, 2017
BAUSCH HEALTH Headlining Brand Drama Not an eye sore any more. Or should we say lip sore? This new topical prescription therapy was also the first combination treatment for cold sores in Canada. 3H launched it to physicians, delivering brand identity and main...
by Kyle McGuire | Feb 27, 2017
ADRIEN GAGNON Vitalizing Brand Relevancy Re-branding is a term we use when we are mandated to modernize a heritage brand, enabling it to once again resonate with its market. After 60 years, this Quebec natural health products provider was losing ground. Its market...
