Bausch + Lomb: Amplifying Brand Perception

Bausch + Lomb: Amplifying Brand Perception

BAUSCH + LOMB Amplifying Brand Perception Creating a social-minded and much needed recycling initiative, enabled Bausch + Lomb to assume a leadership role in the hearts and minds of end consumers. Recognizing what was near and dear with consumers, B+L brought to the...
Windsor Salt: Animating Brand Expertise

Windsor Salt: Animating Brand Expertise

WINDSOR SALT Animating Brand Expertise When imparting information, keeping it simple and entertaining is key. These info videos on hard water, speak to a niche market, explain the why of hard water problems and the how of hard water solutions, in quick easy animated...
Windsor Salt: How do I make that?

Windsor Salt: How do I make that?

WINDOSR SALT How do I make that? Mandate What can you do with salt? How many varieties of salt are there and how do you use them? Presenting our “chef mom” as the inspiration, we dared others to discover their hidden gourmet in their very own kitchens....
Crosstex: Owning Brand Leadership

Crosstex: Owning Brand Leadership

CROSSTEX Owning Brand Leadership Developing a campaign to provide clarity on the new sterilization regulations for dentists through digital initiatives was key to the success of this program. The campaign stance and positioning were driven by articulating the benefit...