by Miriam Hara | Aug 29, 2013 | Advertising, Communications, Creative, Latest, Marketing
It’s difficult to stay on trend today. Within minutes of an event it’s viral. Next week it’s old news. And it’s not hard to predict. I can safely predict today that by the time you read this blog Miley Cyrus and Robin Thicke will be replaced by another event that’s...
by Miriam Hara | Aug 27, 2013 | Advertising, Branding, Creative, Latest, Marketing
The real question is “should marketing be subjective?” Through years of creating concepts and designs, I have realized when you ask someone their opinion they will give it to you… whether they are qualified or not. Most people either like something...
by Miriam Hara | Aug 21, 2013 | Business Success, Latest, Management, Social Media
The echo generation is not a new story. We’ve heard about them for years. Those born in the eighties and nineties, they’re called the echo generation because they are the demographic echo of their parents: the infamous baby boomers. We knew by their sheer...
by Lisa Wedmann | Aug 21, 2013 | Branding, Business Success, Latest, Marketing
Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
by Miriam Hara | Aug 13, 2013 | Business Success, Communications, Latest, Marketing
The Editor says “Cut” and in many cases rightly so. In advertising, professional writers must develop copy based on the media they write for. But you don’t have to be a copywriter to write strong copy in the day to day business arena. In verbal...
