by Lindsay Sleightholm | Oct 16, 2012 | Business Success, Creative
What is original? In terms of creativity and ideation, “original” can be described as something new. But being original really requires more than just being new. It also implies standing apart as unique. It’s the combination of new and unique that...
by Madi Secareanu | Oct 11, 2012 | Advertising, Business Success, Events, Interactive, Social Media
Although traditional marketing and advertising campaigns are still effective, many programs and companies are now relying on digital marketing tools and approaches to implement their marketing strategies. In the vast digital realm, it can sometimes be difficult to...
by Miriam Hara | Oct 9, 2012 | Advertising, Business Success, Creative, Design
Sparking creativity or what is most commonly referred to as brainstorming, when you’re alone is far more difficult than when you’re within a group. The onus is all on you. You can’t pass the reins to anyone else and passively listen. Nor can you...
by Miriam Hara | Oct 5, 2012 | Branding, Business Success, Design
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important part of branding. Not only is it the first impression and provides the sales proposition but it must also close the deal… ultimately making...
by Miriam Hara | Sep 28, 2012 | Advertising, Branding, Business Success, Social Media
Or I should say, “Grow Brand Grow!” I often say that I see a Brand in terms of a life – it’s a natural! We speak of Brands as having a product life cycle, we speak of their maturity and we carefully have to nurture them. In the height of social brand...
