by Madi Secareanu | May 15, 2012 | Business Success, Interactive, Social Media
I might have said this once or twice before…but it really does seem like there is a new social media site gaining momentum each week. Some of you might be thinking “oh no, not another social media site! I barely have enough time to log on to Facebook”. It may seem...
by Lindsay Sleightholm | May 15, 2012 | Advertising, Business Success, Creative, Design
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. There are several reasons for this. If it’s a new client, they may have yet to trust your expertise, or you have yet to earn their...
by Madi Secareanu | May 8, 2012 | Advertising, Branding, Business Success, Creative, Interactive
It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, like tennis, and the next thing you know Facebook is showing you an ad about tennis rackets. That’s the power of Facebook ads – it lets brands engage and...
by Miriam Hara | May 4, 2012 | Branding, Business Success
I like to think of Internal branding as mushy on the inside, solid on the outside… just like those chocolate coated marshmellow cookies! Businesses must realize that their internal brand must be a focus and it takes more than a positioning statement on t-shirts or...
by Christine Marr | May 2, 2012 | Branding, Interactive
In today’s market environment we want information instantly and that goes hand in hand with web site performance. We increasingly have a shorter attention span and more and more the concept of brand loyalty is taking on a broader definition than, say, a decade...
