by Kristina Parker | Mar 31, 2014 | Interactive, Latest
Designing digital properties is more important than ever for business, and no matter what industry you are working in you should make sure that you understand it and know how to work with it. This is especially true if you are designing digital products because you...
by Miriam Hara | Mar 29, 2014 | Branding, Latest
Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of...
by Kristina Parker | Mar 24, 2014 | Interactive, Latest
Web design doesn’t only mean website design. If you’re creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to ‘make do’ with work that...
by Miriam Hara | Mar 22, 2014 | Latest, Marketing
Brand marketing, figuratively speaking, has always been about placing a “stake in the sand”. Literally, this means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However in today’s workplace and at...
by Miriam Hara | Mar 17, 2014 | Branding, Latest
The year is 2014 and the way brand character is now defined is quite different from 5 years ago. Brand value on an emotive and creative level has always been about brand character, or as some often call it, brand persona. In days gone by, the shaping of brand...
