by Miriam Hara | May 26, 2023 | Agency, Branding, Communications, Marketing
In my 35-years at 3H, I’ve grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – “we are talking to ourselves.” It’s an amusing acknowledgment of a trap we...
by Miriam Hara | Sep 30, 2014 | Branding, Latest
When is it time to tear down your brand foundation and build a new one? Maybe the question should be: Is it time to build a new brand foundation? With this challenging and opportunistic economy, the changes and turnover within a brand’s marketing team are...
by Kristina Parker | Mar 31, 2014 | Interactive, Latest
Designing digital properties is more important than ever for business, and no matter what industry you are working in you should make sure that you understand it and know how to work with it. This is especially true if you are designing digital products because you...
by Miriam Hara | Mar 29, 2014 | Branding, Latest
Brand value is based upon the sum of all its parts. Those parts are: a brand name, its marketing, the relationship the brand has with its target base, its intent and its history. Additionally, to a large degree brand value or brand equity is based on its level of...
by Kristina Parker | Mar 24, 2014 | Interactive, Latest
Web design doesn’t only mean website design. If you’re creating any digital product, be that a website, an app or even an eBook, then you may find that the temptation is there to rush out your final product and to ‘make do’ with work that...
