by Lindsay Sleightholm | Jun 1, 2012 | Business Success, Design
To spec, or not to spec: that is the question As a graphic designer, I understand the need to build your portfolio, expand your client base and stretch your creative muscles as much as possible. But from one creative professional to another, I feel compelled to urge...
by Madi Secareanu | May 24, 2012 | Advertising, Branding, Business Success, Interactive
Website copywriting is an art of its own. Although it contains some traditional elements, it’s very different than blog writing, editorial writing, ad copywriting….you get the idea. However, more often than not, some brands/companies and even self-proclaimed...
by Madi Secareanu | May 17, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media
The other day my colleague Lindsay shared a story with us about Klout, a service that measures your online influence and gives you a score between 1 and 100. Apparently it’s been getting people up in arms! It seems to have the power to make or break careers, brands...
by Lindsay Sleightholm | May 15, 2012 | Advertising, Business Success, Creative, Design
As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. There are several reasons for this. If it’s a new client, they may have yet to trust your expertise, or you have yet to earn their...
by Madi Secareanu | May 8, 2012 | Advertising, Branding, Business Success, Creative, Interactive
It’s happened to all of us. We’ve been on Facebook posting something on a friend’s wall about a specific interest, like tennis, and the next thing you know Facebook is showing you an ad about tennis rackets. That’s the power of Facebook ads – it lets brands engage and...
