by Lisa Wedmann | Jun 27, 2013 | Advertising, Business Success, Creative, Interactive, Latest, Social Media
Which do you want to know first? The good news or the bad news? I like to hear bad news first in order to assess damage control. And I still have something to feel enthusiastic about since the good news is yet to come. so, since this is my blog… here’s the bad news…...
by Stephanie Fasulo | Jun 5, 2013 | Advertising, Branding, Latest, Social Media
A crabby situation! Mr. Clean seemed to have had a long day a couple of weeks ago being attacked by giant crabs. He literally had a crabby situation on his hands! I wonder which line of cleaning products he used to clean up that mess. I can imagine giant crabs...
by Miriam Hara | Jun 4, 2013 | Advertising, Branding, Creative, Latest
What makes for bad advertising? The answer is simple.. and often it’s not in the brief, because there wasn’t one! Ultimately what consumers see as the result is often the cumulation of poor direction, bad decisions and no creative brief outlining the...
by Miriam Hara | May 29, 2013 | Branding, Latest, Social Media
It’s nice to see so many brands that were once fearful of plunging into social media finally dive in, at least on Facebook. Many brands and businesses have a Facebook page understanding that it is no longer an option to not have one. It is a “media”...
by Stephanie Fasulo | May 24, 2013 | Advertising, Business Success, Latest, Social Media
Have you created a Facebook page but not implemented Facebook Ads? If you haven’t, that’s okay, it probably means one of two things: you don’t need to or you don’t know how they can benefit you. In any social media platform it is important to learn the ins and outs...