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To Redesign or not to Redesign: That is the Packaging Question.

To Redesign or not to Redesign: That is the Packaging Question.

by Miriam Hara | Oct 5, 2012 | Branding, Business Success, Design

Packaging design is not merely an essential part of branding in the world of retail products – it is the most important part of branding. Not only is it the first impression and provides the sales proposition but it must also close the deal… ultimately making...
Measure Brand Logos Against These Must-haves: Make the First Impression Count

Measure Brand Logos Against These Must-haves: Make the First Impression Count

by Lindsay Sleightholm | Jan 26, 2012 | Branding, Business Success, Creative, Design

Logos house a great deal of information about a brand and what it stands for, all neatly tied up into one succinct visual. In this era of social media, it is likely the first point of contact between a market and the company it represents; for that reason, it needs to...

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