by Miriam Hara | Oct 5, 2012 | Branding, Business Success, Design
Packaging design is not merely an essential part of branding in the world of retail products – it is the most important part of branding. Not only is it the first impression and provides the sales proposition but it must also close the deal… ultimately making...
by Lindsay Sleightholm | Jan 26, 2012 | Branding, Business Success, Creative, Design
Logos house a great deal of information about a brand and what it stands for, all neatly tied up into one succinct visual. In this era of social media, it is likely the first point of contact between a market and the company it represents; for that reason, it needs to...
