In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and...
I’ve written several posts before on what to post, when to post, and how to post – but in this article, I want to discuss where to post. Which, admittedly, is just as important to identify as the other Ws of Social Engagement. Like most marketing efforts, there isn’t...
Ever wonder what makes Google the holy grail of productivity and creativity? There’s no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google’s chief social evangelist, Gopi Kallayil, calls the nine core...
Designing a Facebook marketing campaign can be tricky: you need to start with research and analysis, implement riveting creative, and post engaging content. It may seem overwhelming, but there is a way to kick-start your Facebook strategy: knowing these 7 important...
I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on the power of perception as it pertains to real value and perceived value. We’re all probably aware of the fact that Advertising is an influential force behind...
