by Miriam Hara | Feb 21, 2014 | Latest, Marketing
Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics… a subtle change has occurred in the Canadian persona. Since the 2010 Vancouver Winter Olympics, Canada has been evolving its persona…still really nice, but a little more...
by Belinda Lui | Feb 3, 2014 | Advertising, Branding, Business Success, Communications, Creative, Design, Latest, Marketing, Social Media
We’ve been noticing a trend recently that lends a hand to the celebrities and shows that a lot of us grew up watching. What is the purpose of using these particular stars or shows to appeal to viewers? We think it has something to do with nostalgic value. Retro...
by Belinda Lui | Jan 30, 2014 | Business Success, Latest
We’ve discussed in previous posts the importance of strong and lasting client relationship building: regardless of what your marketing strategy is or how ambitious your goals are, the bottom line is that it is all done in vain if the client relationship building...
by Lisa Wedmann | Dec 19, 2013 | Latest, Social Media
According to Socialnomics, 40% of Canadians were using Facebook or Twitter by 2010. By 2012, almost half of the population had joined social media sites. In 2013, it is established 2/3 of Canadians now use social media. These are facts to be considered when...
by Belinda Lui | Dec 13, 2013 | Latest, Marketing
In today’s society of instant gratification, people have short attention spans: They want the news in 140-character snippets, they want to shop with the click of a button — and they want infinite information accessible at their fingertips via smartphones and...
