by Belinda Lui | Dec 12, 2013 | Latest, Social Media
I’ve written several posts before on what to post, when to post, and how to post – but in this article, I want to discuss where to post. Which, admittedly, is just as important to identify as the other Ws of Social Engagement. Like most marketing efforts, there isn’t...
by Belinda Lui | Dec 5, 2013 | Latest, Management
Ever wonder what makes Google the holy grail of productivity and creativity? There’s no magic in the drinking water at the Mountain View, CA company. The tech giant draws from what Google’s chief social evangelist, Gopi Kallayil, calls the nine core...
by Belinda Lui | Dec 4, 2013 | Latest, Social Media
Designing a Facebook marketing campaign can be tricky: you need to start with research and analysis, implement riveting creative, and post engaging content. It may seem overwhelming, but there is a way to kick-start your Facebook strategy: knowing these 7 important...
by Belinda Lui | Dec 3, 2013 | Advertising, Latest
I was watching a TED talk from Rory Sutherland, the Vice Chairman of Ogilvy Group, and his lesson was on the power of perception as it pertains to real value and perceived value. We’re all probably aware of the fact that Advertising is an influential force behind...
by Belinda Lui | Nov 28, 2013 | Branding, Latest
I briefly wrote about the Hudson’s Bay in my article, “Retail Marketing: Be Seen and Heard”, but I wanted to elaborate on the genius that is behind the mass retailer. Bonnie Brooks didn’t only make The Hudson’s Bay a trendier shopping destination but her business...
