by Lisa Wedmann | Aug 21, 2013 | Branding, Business Success, Latest, Marketing
Big companies spend lots of money and effort to build their brands. Brands help their products stand out. Microsoft, Walmart, Volkswagen. We get it. We know what they do. But what about building a personal brand. Can building a personal brand help us to become...
by Lisa Wedmann | Aug 9, 2013 | Advertising, Branding, Creative, Latest
“Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.” – Steve Jobs I was reading about the soon to be released movie “Jobs” with Ashton Kutcher and this quote jumped out at me. So much knowledge packed into one simple...
by Miriam Hara | Jul 15, 2013 | Branding, Business Success, Latest
Brand naming…why it’s important. More to the point, what is required for a brand to become like the much covet name brands like Coca Cola, Nike and Apple? It seems that brand names explode in the market…and yet, most take years until they become...
by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
by Lisa Wedmann | Jun 13, 2013 | Advertising, Business Success, Creative, Latest
A few years ago I was having a conversation with a photographer friend of mine. We were talking about business and giving each other tips on how we could become more effective. At one point in the conversation he turned to me and said, “There’s always time to do it...
