by christine | Nov 22, 2012 | Branding, Business Success, Interactive, Social Media
The Social Media skills now required to maintain a good social media reputation has evolved. Most of us (businesses and brands) have our social listening strategy in place, writing content and posting on our social media accounts. So…how is it going? Are you...
by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
by Miriam Hara | May 19, 2010 | Branding, Business Success
Hold it. Maintain it. Sustain it. When an athlete is weary, run down or even a little discouraged… is it realistic for him or her to go and run a race, without much training in hopes of coming in first? No. Likewise, it’s not very realistic to aim...
by Miriam Hara | May 19, 2010 | Branding, Business Success
Brand Tactics need to be re-evaluated on an ongoing basis. To often, brand managers feel that once they have used a brand tactic, and it hasn’t worked, it will never work. That’s just not so. As time marches on, it is increasingly important for brands to...
