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Oh Canada – It’s cool to be Canadian!

Oh Canada – It’s cool to be Canadian!

by Jayne Christopher Bintley | Jul 3, 2015 | Branding, Latest

As we approach the end of the week when we celebrated Canada’s 148th birthday, as a British ex-pat, it’s warming to me to witness the unashamed, and well-justified patriotism of the Canadian people. Their clear sense of pride in being Canadian does not...
Decoding Colour and How to Preserve Your Brand Identity in Design

Decoding Colour and How to Preserve Your Brand Identity in Design

by christine | Nov 9, 2012 | Advertising, Branding, Business Success, Creative, Design

As a creative person, passionate about digital media, graphic design and the visual arts, colour has always been an important factor in my work. How colours interact with each other or to a specific object can be significant especially in design. The same can be said...
Brand Guidelines: A How-to Reference



Brand Guidelines: A How-to Reference



by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design

So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
Grand Brand Identity Theft: It Could Happen to you

Grand Brand Identity Theft: It Could Happen to you

by Madi Secareanu | Jun 13, 2012 | Branding, Business Success, Interactive, Social Media

How much of your brand identity do you own? If  you really want to find out, run an online search of your brand and see what comes up. Do all pages that represent your brand belong to your brand? When you run a social media search, what comes up?  Do all pages,...

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