by Matina Singh | Dec 28, 2012 | Branding, Business Success, Latest
When we go shopping for anything from food, clothes or cars, we have a lot of choices, at times too many choices. Do we choose a brand that’s familiar to us or do we take a chance with a new one? How do we choose from all these different brands on the retail...
by Jenna Elberson | Dec 26, 2012 | Branding, Business Success
Despite our biological complexity, human beings are surprisingly straightforward and predictable when it comes to emotional reactions. The concept of honor, feelings of goodwill and being beholden to the person or company who gives us something for free is deeply...
by Miriam Hara | Dec 24, 2012 | Branding, Business Success, Creative, Design
I will start this post by saying that this is not a jab at technology nor is it a rant on how business is being conducted today. Promise! Over the last 5 years the way business is being conducted has changed significantly, placing a strain on business relationships....
by Matina Singh | Dec 21, 2012 | Branding, Business Success, Interactive
In the age of technology one really must question the effectiveness of in-store POP. In the recent POPAI’s 2012 Shopper Engagement Study, it states that the in-store decision rate has climbed from 70% in 1995 to 76% in 2012. Can’t believe it right? Although initially...
by Jenna Elberson | Dec 18, 2012 | Branding, Business Success, Social Media
I was asked the other day what a podcast was, and as much as I’m well versed in that area I went back to look up the definition and did some research so that I could better explain what a podcast is. We can’t call it radio station on the Internet anymore as more...
