by christine | Nov 22, 2012 | Branding, Business Success, Interactive, Social Media
The Social Media skills now required to maintain a good social media reputation has evolved. Most of us (businesses and brands) have our social listening strategy in place, writing content and posting on our social media accounts. So…how is it going? Are you...
by christine | Nov 9, 2012 | Advertising, Branding, Business Success, Creative, Design
As a creative person, passionate about digital media, graphic design and the visual arts, colour has always been an important factor in my work. How colours interact with each other or to a specific object can be significant especially in design. The same can be said...
by Miriam Hara | Nov 5, 2012 | Branding, Business Success, Social Media
With so much of business communications today being in the written channel, and so much of it being immediate with Social Media, the tone in which a brand communicates with is increasingly important. We all know that so much of what we say really comes down to how we...
by Miriam Hara | Oct 29, 2012 | Advertising, Branding, Business Success
The word branding is definitely a verb. It takes thought, intention and actions to turn a brand into a Brand. If you take a product that delivers on its promise, give it a great name, an iconic logo and a fantastic well thought out tagline, you’re set – you have...
by Miriam Hara | Oct 23, 2012 | Business Success, Social Media
The social media channel: It’s the new channel, the new trend and everyone and every brand that doesn’t want to be left behind is jumping right on. Needless to say the hype is gaining momentum and believe it or not, has still not peaked. Like everything...
