by cassie | Aug 2, 2012 | Advertising, Branding, Creative, Events
With all the hype around the Olympics and some big name sponsors promoting the games, it’s almost impossible to turn on the television or look in a magazine and not see an ad that in some way incorporates sports. However brands don’t need to wait for a big sporting...
by cassie | Jul 27, 2012 | Advertising, Branding, Business Success, Creative, Events
The 2012 Olympics have officially started, but for months we have seen advertisements from Olympic sponsors. The most coveted position for an Olympic sponsor is to be part of The Olympic Partner programme (TOP). Being part of the TOP programme gives sponsors exclusive...
by cassie | Jul 24, 2012 | Advertising, Branding, Business Success, Creative
It’s all around us. Stars, personalities and with the Olympics around the corner, athletes, persuading us to buy into a brand. This isn’t anything new. In the world of social media and twitter, celebrity influence is becoming stronger,marketers are able to quantify...
by Madi Secareanu | Jul 19, 2012 | Business Success, Interactive, Social Media
How to Better Leverage Twitter for Business: Some brands select one social media outlet for their campaigns and do it well. For the most part that outlet is Facebook . Yes, it is a very effective tool for reaching consumers and running campaigns, but let’s not forget...
by cassie | Jul 18, 2012 | Advertising, Branding, Business Success, Interactive, Social Media
Social Media is a wonderful thing… or it can be! It allows for a brand to engage directly with their customers, one on one… in real-time. It has an incredible and indefinable reach potential. With so much going for it, why is it so hard for Corporations to jump on...
