by Christine Marr | Jul 9, 2012 | Advertising, Branding, Business Success, Creative
What’s in a brand positioning statement? In clear terms, it defines your company’s direction… and actually acts as a compass through growth opportunities and changing market conditions. It is the critical platform for all communications. Without...
by Madi Secareanu | Jul 5, 2012 | Branding, Business Success, Creative, Interactive, Social Media
The Brand Follower Relationship is the modern day Love Story. Social media has enabled the breakdown of walls between brands and consumers, so a true relationship can develop packed with emotion, trust and love. No longer can Brands push out their one-way...
by Lindsay Sleightholm | Apr 30, 2012 | Branding, Business Success, Creative, Design
Pantone. What a beautiful word. It just rolls off the tongue. As any designer knows, Pantone provides a collection of numbered spot colours that cannot be reproduced in CMYK. It is device independent, thus ensuring solid, accurate colour reproduction every time....
by Miriam Hara | Apr 20, 2012 | Branding, Business Success, Creative
We’ve all said it before… but I’ll say it again. Brand is so much more than a logo, than a positioning statement. These establish the brand premise and the foundation to build the brand culture. A true brand must be bold, must stand apart every...
by Christine Marr | Apr 12, 2012 | Branding, Creative, Design
Our reaction to colour is subliminal. As consumers, we are generally unaware of the persuasive effects of colour. Psychological effect is instantaneous, stimulating the senses and power of suggestion. We see it in every level of communication: in corporate...
