by Miriam Hara | Feb 1, 2011 | Branding
Brand is bigger than you realize. Brand is what consumers first see of a product/service… it’s the initial hook…but the follow through is even more important as it is how the brand becomes part of lifestyle. Your brand extends to your employees,...
by Miriam Hara | Jan 5, 2011 | Business Success
It’s back to business, but business, as we know it, has changed. We need to adapt to stay competitive and embrace change to be in the know … and ultimately on the go! There is a resurgence of creativity that is now being channeled through mobile means. If...
by Miriam Hara | Oct 13, 2010 | Branding
Better to be a brand than not. Once consumers establish your product by brand, it is not an entity in itself. (I have said before that brand is a living, breathing thing.) Rather, as branding expert Laura Ries says: it is bulletproof. Why is proofing your brand...
