by Miriam Hara | Feb 21, 2014 | Latest, Marketing
Canada the good. Canada the polite. Canada the humble. Well, since the last winter Olympics… a subtle change has occurred in the Canadian persona. Since the 2010 Vancouver Winter Olympics, Canada has been evolving its persona…still really nice, but a little more...
by Miriam Hara | Feb 16, 2014 | Branding, Creative, Latest
Developing creative for a brand ad, regardless of the medium, is often fraught with many obstacles. The main one being that there are so many people involved in developing brand creative…other than the creative team, at times it becomes impossible to please...
by Felicitas Ritter | Feb 14, 2014 | Advertising, Latest
Over the last several years, we seem to be focusing more and more on reality for our entertainment. From Survivor to The Real Housewives to Big Brother… apparently voyeurism sells very well. The same trend has also been cropping up over the years in advertising. The...
by Felicitas Ritter | Feb 4, 2014 | Latest, Marketing
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
by Belinda Lui | Jan 31, 2014 | Latest, Marketing
The ongoing debate on what the differences are between B2B and B2C can be endless. Here at 3H Communications, we believe that, fundamentally, there is no difference. Whether you’re marketing a product or service to a business or consumer, the questions are the...
