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A Limited Time Offer: Step into their shoes.

A Limited Time Offer: Step into their shoes.

by Saara Jafari | Sep 21, 2012 | Advertising, Business Success

How many times have we heard ourselves and those around us complain about how there never seems to be enough time? And how often have we walked down an aisle in a grocery store and gotten overwhelmed by lines and choices of products? The answer would be ‘countless...
Olympic Inspiration: The Pull of Emotive Advertising

Olympic Inspiration: The Pull of Emotive Advertising

by Lindsay Sleightholm | Jul 31, 2012 | Advertising, Branding, Business Success, Creative, Interactive

Even if you have no interest in sport, there is something about the Olympics that makes even the most athletically apathetic tune in and take notice. That something is the drive, determination and dedication of the Olympic athletes. These individuals train tirelessly...
Pinterest: Pin it to Win it

Pinterest: Pin it to Win it

by Madi Secareanu | Mar 29, 2012 | Advertising, Branding, Business Success, Social Media

Pinterest is the new and exciting kid on the social media block – and everyone wants to get to know it better. “What is it?” and “how do I use it?” has quickly become “I’m always on Pinterest!” so it’s no surprise that brands should be, and are, starting to pay...

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