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Bad Advertising: It’s Not In The Brief

Bad Advertising: It’s Not In The Brief

by Miriam Hara | Jun 4, 2013 | Advertising, Branding, Creative, Latest

What makes for bad advertising? The answer is simple.. and often it’s not in the brief, because there wasn’t one! Ultimately what consumers see as the result is often the cumulation of poor direction, bad decisions and no creative brief outlining the...
5 Tips for Explaining Creative to Your Client

5 Tips for Explaining Creative to Your Client

by Lindsay Sleightholm | May 15, 2012 | Advertising, Business Success, Creative, Design

As creative professionals, we all know that it’s not always easy to communicate the thinking behind design solutions to a client. There are several reasons for this. If it’s a new client, they may have yet to trust your expertise, or you have yet to earn their...

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