by Miriam Hara | Jul 4, 2013 | Business Success, Latest
Getting in the door is the first step to success or failure. If you go into this meeting with a song and dance about why they should “buy” your service, then you’ve already lost them. This presentation is about your potential client or customer....
by Lisa Wedmann | Jul 3, 2013 | Advertising, Business Success, Latest
You are growing nervous by the minute. Your mouth is dry. You stumble on your words. Talk about hot seat. It’s so hot your face is red from the heat. The more you speak the more your boss looks disinterested. Then to make matters worse, he tells you to book a meeting...
by Lisa Wedmann | Jun 26, 2013 | Advertising, Business Success, Creative, Latest
Some guy in a suit is yawning, another guy in the back is asleep, a woman in the front is reading notes, another looks at her nails and everyone else is checking their phone. And then there’s you, standing at the front of the room, nervous and starting to sweat,...
by Miriam Hara | Jun 25, 2013 | Branding, Business Success, Latest
It’s hard to separate personal persona from your brand persona. If you are in charge of marketing for a brand or business you are probably passionate about what you do and how you do it. Being in charge of a brand and its performance can be intoxicating....
by Miriam Hara | Jun 21, 2013 | Advertising, Branding, Business Success, Creative, Latest
Attention all Marketing and Brand Managers: We know our marketing and we know our brand. More importantly, we know who our target buyer, audience and groups are. That’s important and is what makes for great creative. But there’s a catch – we suffer from...
