by Camille McClane | Mar 19, 2014 | Branding, Latest
Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that...
by Felicitas Ritter | Feb 4, 2014 | Latest, Marketing
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
by Belinda Lui | Jan 30, 2014 | Business Success, Latest
We’ve discussed in previous posts the importance of strong and lasting client relationship building: regardless of what your marketing strategy is or how ambitious your goals are, the bottom line is that it is all done in vain if the client relationship building...
by Belinda Lui | Jan 29, 2014 | Latest, Social Media
If you didn’t listen to the radio, watch the news, or read about it online somewhere, Bell Media launched a viral campaign called, “Let’s Talk Day”, to raise awareness for mental health. There are a lot of note-worthy causes that are supported...
by Kristina Parker | Jan 20, 2014 | Design, Latest
If you’ve been on the internet long enough, for something a lot more sensible than cat videos and pointless Facebook updates (say for instance, for making some real money) then you’ve also- on multiple occasions- come to that moment where you’ve had...
