Publicity is all around us; now more than ever. Our eyes and ears are constantly fed information from all angles – we love it – we hate it – we crave it! We create new channels, we seek out more information, more detail – we want to know...
Who you are and how other people see you are sometimes two completely different things. Have you ever been surprised by seeing a celebrity behave differently than you had them pegged? Their personal brand, the self they sell to the public, was convincing enough that...
For any business, having an integrated marketing plan really is the best way to optimize communications efforts. Without this, you could be missing out on great opportunities to reach your target audiences. Relying only upon traditional advertising outlets like radio,...
We’ve discussed in previous posts the importance of strong and lasting client relationship building: regardless of what your marketing strategy is or how ambitious your goals are, the bottom line is that it is all done in vain if the client relationship building...
If you didn’t listen to the radio, watch the news, or read about it online somewhere, Bell Media launched a viral campaign called, “Let’s Talk Day”, to raise awareness for mental health. There are a lot of note-worthy causes that are supported...
