Does your marketing message or social media share need to go viral to be effective? How much momentum needs to be behind it? Viral Marketing; we see it fairly regularly — content goes “viral”. It captures people’s imagination and spreads rapidly....
If you think social media is about selling, think again. If you think social media is about selling, think again. Advertising is about selling. Social media is about sharing: sharing your expertise by positioning yourself or your business as the expert. After all, you...
Typo: Abbreviation for typographical error. AKA fat-finger syndrome. Typos are not necessarily the same as spelling errors. In marketing and advertising, we often refer to a spelling error as a typo, but typos are not necessarily the same as spelling errors. The term...
When someone comments on content in your Social Media post, your response to that comment is as important as the original content you posted. Tread carefully! Your Social Media responses are content too! Sharing expertise, providing information and responding are at...
News is when you have something original to say. Noise is when you don’t. Be relevant in 140 characters or less! The 140 characters or less is simply a reminder to be relevant and stay focused when creating content. Visualize yourself writing a standard Twitter...
