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Brand Courage: A Brave Necessity

Brand Courage: A Brave Necessity

by Miriam Hara | Oct 26, 2023 | Advertising, Agency, Branding, Marketing

Brands that are setting themselves up for big wins are the ones bringing something new to the table, armed with their brand courage. Breakthrough brands find themselves perched precariously at the precipices of greatness, poised to redefine leadership in their own...
Creative Concepts: Keeping the Magic

Creative Concepts: Keeping the Magic

by Miriam Hara | Aug 11, 2023 | Advertising, Agency, Branding, Creative

Has the mojo of creating ‘creative’ shifted hands? Many think that creative agencies have lost their relevance due to computer software, apps, and social media tools taking over the roles once held by creative directors, illustrators, and designers....
Rebranding: The Evolution of A Brand’s Being

Rebranding: The Evolution of A Brand’s Being

by Miriam Hara | Aug 4, 2023 | Agency, Branding, Marketing

One of my favourite expressions is that brands are living organisms. I believe brands are not stagnant entities. They breathe, evolve, and mature over time. Just like any other living organisms that surround us. We often speak about brand evolution and what it means,...
Colour Me Creative: Choosing the Right Palette

Colour Me Creative: Choosing the Right Palette

by Miriam Hara | Jun 28, 2023 | Advertising, Agency, Branding, Creative, Design

Colour is the silent language that speaks volumes about your brand. It’s the first thing that catches the eye, influencing perceptions and stimulating emotions Colours evoke emotions, convey messages, and even influence our decisions. As creatives, we’re...
Audience-Centric Marketing: Stop the Self-Talk!

Audience-Centric Marketing: Stop the Self-Talk!

by Miriam Hara | May 26, 2023 | Agency, Branding, Communications, Marketing

In my 35-years at 3H, I’ve grown quite fond of an expression I use quite frequently in strategy sessions and yes, even in brainstorming sessions. The expression: – “we are talking to ourselves.” It’s an amusing acknowledgment of a trap we...
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