by Miriam Hara | Nov 26, 2013 | Latest, Marketing
Who would have thought? The year 2013 and holiday greeting cards are a thing of the past. Or are they? I believe that sending out holiday greeting cards may be perceived as a blast from the past: I refer to it as retro marketing. I also happen to believe it’s a...
by Belinda Lui | Nov 25, 2013 | Advertising, Latest
Soon after Halloween passes (literally, November 1), the Christmas paraphernalia goes up. I used to be nauseated by how money-driven retailers must be to shove money-spending down our throats. Then, I remember that the Christmas music also starts soon after on the...
by Belinda Lui | Nov 22, 2013 | Latest, Social Media
In light of all the Rob Ford news that has gone viral (making international headlines), I thought it would be a good opportunity to shed light on some videos/stories that have also gained international traction on today’s post. Viral Marketing campaigns usually...
by Belinda Lui | Nov 20, 2013 | Latest, Management
I started at 3H not too long ago – and during my job interview with Miriam Hara (Partner, 3H Communications), I already got the sense that she was a force to be reckoned with. I’ve worked with quite a few female executives in leadership roles over the past decade and...
by Miriam Hara | Oct 15, 2013 | Branding, Business Success, Latest
A recently shared post written by a colleague about branding promise hit a nerve among marketing professionals. Brand identity value has been a growing cause of concern and debate among those who are in charge of managing and growing brands. Let me say this: Branding...
