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A Holistic Approach to Web Site Performance: 7 Ways to Ohmmm

A Holistic Approach to Web Site Performance: 7 Ways to Ohmmm

by Christine Marr | May 2, 2012 | Branding, Interactive

In today’s market environment we want information instantly and that goes hand in hand with web site performance. We increasingly have a shorter attention span and more and more the concept of brand loyalty is taking on a broader definition than, say, a decade...
This Spring, it’s Time for you to BranchOut on Facebook!

This Spring, it’s Time for you to BranchOut on Facebook!

by Madi Secareanu | Apr 24, 2012 | Branding, Business Success, Interactive, Social Media

Just in time for spring, something new is in the air and it’s time for you and your business to BranchOut! When my colleague Sal mentioned that he had been invited to join BranchOut, I wasn’t familiar  with what it was. Was it a Facebook app? Was it a new...
Once Upon a Timeline: Social Media Storytelling

Once Upon a Timeline: Social Media Storytelling

by Madi Secareanu | Apr 16, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media

There’s no doubt that social media has changed the marketing landscape significantly within the last few years. There’s always something new; a new social networking site this year, a new app tomorrow, a new feature next week, a new enhancement next month…social media...
Facebook Timeline: Like? or Dislike?

Facebook Timeline: Like? or Dislike?

by Madi Secareanu | Apr 9, 2012 | Advertising, Branding, Business Success, Creative, Interactive, Social Media

On or around March 30th, you may have noticed that Facebook has automatically changed your brand page to Timeline. While some were resistant to the change, let’s remember that if we don’t move forward, we get left behind and for brands on Facebook, hopping on board...
First impressions cont… opps… count?

First impressions cont… opps… count?

by Christine Marr | Feb 10, 2012 | Advertising, Business Success, Social Media

We live in a fast-paced market…but when is good enough not good enough? With the new way of communication, technology has starting re-writing our language and the way we communicate, especially in professional communications.  That is totally acceptable, as...
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