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Live Brand Live: Brand Evolution

Live Brand Live: Brand Evolution

by Miriam Hara | Sep 28, 2012 | Advertising, Branding, Business Success, Social Media

Or I should say, “Grow Brand Grow!” I often say that I see a Brand in terms of a life – it’s a natural! We speak of Brands as having a product life cycle, we speak of their maturity and we carefully have to nurture them. In the height of social brand...
Brand Guidelines: A How-to Reference



Brand Guidelines: A How-to Reference



by Lindsay Sleightholm | Sep 25, 2012 | Advertising, Branding, Business Success, Creative, Design

So you’ve created a brand… What was once just a nugget of an idea has been researched, developed, designed and finally brought to life. The result of all that hard work is a complete identity that will embody all the values of your product or service. Now it’s time to...
A Limited Time Offer: Step into their shoes.

A Limited Time Offer: Step into their shoes.

by Saara Jafari | Sep 21, 2012 | Advertising, Business Success

How many times have we heard ourselves and those around us complain about how there never seems to be enough time? And how often have we walked down an aisle in a grocery store and gotten overwhelmed by lines and choices of products? The answer would be ‘countless...
5 Sure-Fire Ways to Distinguish Fake Twitter Followers

5 Sure-Fire Ways to Distinguish Fake Twitter Followers

by cassandra | Sep 5, 2012 | Branding, Business Success, Interactive, Social Media

Have you ever wondered how to tell a real account from a fake account? The tricks they use, and the game they play? Well you’re not alone. Unfortunately many fake Twitter accounts pop up everyday, some harder to spot than others. The downside to fake followers for...
“Humble and Confident” or Weak and Lackluster? Microsoft Unveils New Logo.

“Humble and Confident” or Weak and Lackluster? Microsoft Unveils New Logo.

by cassie | Aug 29, 2012 | Advertising, Branding, Business Success, Creative, Design

On August 23, 2012 a monumental change took place at one of the world’s largest technological companies; Microsoft unveiled a new logo, the first new logo since 1987. This marks a significant change in the direction the company is taking. On the same day the logo was...
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