by Miriam Hara | May 10, 2011 | Advertising
International functional beverage, food, vitamin and supplement store Liquid Nutrition has named 3H Communications as its branding and marketing agency. 3H started its assignment by redesigning the Liquid Nutrition website. The agency will also implement all of...
by Miriam Hara | Apr 13, 2011 | Advertising
For effective pharmaceutical advertising you need to take off the lab coat. It might be intuitive to assume that regulation stomps creation, but structure can also be viewed as a firm jumping-off point. You need to colour within the guidelines. There were two specific...
by Miriam Hara | Feb 25, 2011 | Branding
It may be a market warrior’s dream to make the brand they develop for a company into an icon. Chanel, Coca-Cola, Nike, Michelin – all brand names that have become synonymous with their symbolism. Brands that became more than commodity culture, they became pop...
by Miriam Hara | Feb 1, 2011 | Branding
Brand is bigger than you realize. Brand is what consumers first see of a product/service… it’s the initial hook…but the follow through is even more important as it is how the brand becomes part of lifestyle. Your brand extends to your employees,...
by Miriam Hara | Sep 29, 2010 | Social Media
Social Media Marketing Takes Commitment It’s not enough to use it, to have a profile in the network – using Social Media Marketing (SMM) , requires the conversation. A lot of where your brand is taken (with aggregation and networking) is outside of your control. It is...
