by Miriam Hara | Aug 4, 2011 | Business Success
Sometimes it’s not enough to speak to your target. In a constantly evolving market, the exchange of information is important and a long-term appreciation for the interactions within the landscape is crucial. An interactive approach in today’s environment makes perfect sense.
To appeal to a niche of dental professionals, 3H partnered with industry suppliers Dentsply Canada last year to develop the “Gold Performance Event” – an online year-long registration incentive that garnered the interest of over 6,400 dental professionals. This online promotion proved to be habit-forming and relationship-building through an interactive approach.
The promotion had each entrant login to enter PIN numbers from each Dentsply product they purchased in order to receive redeemable rewards
An all expenses paid vacation to Greece, along with other premiums and giveaways. – Sweetness!
Multiple winners were featured on the website and on print ads, enriching the existing ad campaign by enticing a new wave of potential participants.
This promotion not only created an overall strategy to highlight products by showcasing them online, but resulted in a comprehensive database of consumer contact information. This also provided a window of understanding to the products consumers preferred in relation to their working needs – a profit-generating nugget of data impossible for our client to get anywhere else.
Make sure what you create is an interactive program that benefits both the consumer and the client, with invaluable results.
by Miriam Hara | Feb 9, 2011 | Business Success
Experiential marketing is all about two things: 1) involvement and 2) engagement. This can be a great transition phase for a brand campaign that has run its course. Brand is a living thing, propelled by a living market, and getting the audience involved in your brand campaign is a sure-fire way of holding their attention. Create a deeper dialogue with your consumers.
(Click to see video) Image provided courtesy of the Edmonton Journal, under the creative commons license.
In 2009, James Ready beer ran a consumer-oriented campaign by asking its drinkers “How can James Ready Help You”? The company ended up paying for a wedding in Windsor Ontario, complete with a James Ready beer bottle cake and a stocked bar. Not only did the entire event serve as one large advertisement for the company, it gave James Ready humanity and a good name – advertisements subtly infiltrating the thank you speeches and photographs.
Marketing Magazine also reported a new experiential effort by Lays Chips to enhance their Canadian consumers’ relationship with their brand and to speak to their national identity. “Chip trips” initiated last year, helps Canadians discover Canada by organizing national trip discounts that Lays buyers are exclusively privy to. The product infiltrates the life and experiences of its consumers, ultimately impacting them positively and earning their commitment.
The best way to reach out is to engage. This can be done by any company large or small, independent of product, industry, or service, and the dialogue between crowd and client is getting more and more personal and invested.
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by Miriam Hara | Aug 5, 2010 | Interactive
I don’t like to think of the web as a numbers game – but when you are ranked in the Google top 3, it is a thing of beauty and joy. Being SEO minded when developing your web site is as key as promoting your unique selling position (USP). To achieve optimized search ranking and optimizing this medium, small, medium and large-sized companies alike are speaking about on-line marking strategies and looking at the increasingly popular and trendy tactics – Linkedin, Twitter and Facebook . Yet many are still unaware of how those tactics can be further leveraged using these free networking resources with more SEO know-how.
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