In some professions, it is discouraged to get attached to your patient/client/business relationships. In Marketing and Advertising, however, I would encourage the opposite. A good client relationship management strategy is crucial to maintaining not only a healthy...
I often have discussions with business colleagues, associates and clients about the merits of having a LinkedIn presence and the value of having a presence on LinkedIn. Quite frankly, adding LinkedIn to your social media marketing and yes, sales arsenal is good...
So you have an idea for a social media campaign, and you’re thinking of all the millions of people you’re going to attract using Twitter, a blog or Facebook – it’s so exciting! But hold on one second, you have to ask yourself the easy questions first to be guarantee...
Flyers, brochures and catalogs are used globally and on a massive scale. They are a very cost-effective way to market your product, service, brand or event, and they produce some amazing results if they’re done well. The only problem is that with so many flyers out...
There’s been a lot of changes in the last 25 years, not only in the agency business but in business in general. I will be predictable and say it has all come about because of the computer. That would be right to a certain extent. However, I believe it’s...
