by Christine Marr | Feb 10, 2012 | Advertising, Business Success, Social Media
We live in a fast-paced market…but when is good enough not good enough? With the new way of communication, technology has starting re-writing our language and the way we communicate, especially in professional communications. That is totally acceptable, as...
by Miriam Hara | Aug 24, 2011 | Advertising, Business Success, Interactive
Today it’s all about the niche market. Designing for a niche is a well-targeted sales strategy. When your product caters to too many targets, the customization becomes diluted and your product doesn’t stand out. Nowadays, with so many options out there, you...
by Miriam Hara | Jun 8, 2011 | Advertising
Clever advertising is never about selling but about awareness. You will never sell anything using advertising. That may sound counter-intuitive, but it is fact. The fact is awareness sells. There is no such thing as guaranteed sales. Advertising is about engaging...
by Miriam Hara | Apr 6, 2011 | Social Media
Though social media has allowed us a lot of insight into market trends and preference at little expense, classical research methodologies are still something to be looked upon highly. They sometimes say “You will never reach niche groups through proper research...
by Miriam Hara | Mar 31, 2011 | Interactive, Social Media
Foursquare is one of the latest players in the social media market, quickly catching a following of over 6.5 million. The mobile-based program has been marketed as a game. It leverages itself as a social networking platform using “check-in” to local venues to gain...
