by Miriam Hara | Jun 29, 2011 | Advertising, Business Success
When you are starting new business, potential clients often ask: what is your area of expertise? We always say: marketing. Variety is key to a growing company, and getting caught in a silo of expertise can sometimes kill business, and new business, quicker than a...
by Miriam Hara | Jun 22, 2011 | Business Success
A wise marketing strategy can’t be entirely mechanical. Yes, doing your homework is involved. Getting a good plan in place is essential – but don’t ignore your gut. Intuition is key, and when you think something isn’t right, is a little off, you have to go with it....
by Miriam Hara | May 10, 2011 | Advertising
International functional beverage, food, vitamin and supplement store Liquid Nutrition has named 3H Communications as its branding and marketing agency. 3H started its assignment by redesigning the Liquid Nutrition website. The agency will also implement all of...
by Miriam Hara | Apr 13, 2011 | Advertising
For effective pharmaceutical advertising you need to take off the lab coat. It might be intuitive to assume that regulation stomps creation, but structure can also be viewed as a firm jumping-off point. You need to colour within the guidelines. There were two specific...
by Miriam Hara | Mar 30, 2011 | Advertising
Many marketers believe that the internet has replaced classic research methodology. The interactive/digital arena has allowed us different channels or more accurately, a different way to approach research. The age of online surveys is upon us- with its panel...
