by Miriam Hara | Jun 7, 2010 | Advertising, Business Success, Creative
Advertising 101: Deadlines don’t change at the last minute, so why wait till the day of delivery to state that to clients? It always surprises me to hear a certain timbre of frustration in clients’ voices when speaking about this topic in reference to their agencies. How complicated can this be? Our business is based on creativity and deadlines. Advertising 101 is all about meeting both of these requirements is what solidifies sound working partnerships and relationships.
Photo by @mikepick available under a creative commons license
The philosophy at my agency has always been to be transparent with our clients. If we are brought into a project and briefed with a set deadline that we feel we cannot meet based on our quality standard and the mandate, we will say so right there. That’s exercising Advertising 101 for relationship building. Nothing is worse than accepting a project and not respecting the time commitment, and in fact, letting down your client. That is setting up your team for failure. At times it hasn’t been easy, but with our process efficiencies, knowledge and talent, we can proudly say we have never missed a deadline in over 20 years… and that really means that we have never failed our clients.
by Miriam Hara | Jun 7, 2010 | Business Success
There is a lot to be said for positive thinking these days. Keeping your vision for your marketing plan, your brand – and most of all, your phenomenal success AFTER you have safely weathered this recession, is paramount! You must plan for your success, and maximize all possible opportunities to market yourself. Don’t stop the long-term vision!
Photo by Pink Sherbet Photography available under a creative commons license
Long term planning is a must regardless of the short term issues. It is necessary to keep your eye on the horizon, while making the decisions of today. Tactics are great as long as they assist in reaching the longer-term goal. The strategic brand decisions made today, in order to survive the recession, will yield long term benefits!
by Miriam Hara | May 19, 2010 | Branding, Business Success
Brand Tactics need to be re-evaluated on an ongoing basis.
To often, brand managers feel that once they have used a brand tactic, and it hasn’t worked, it will never work. That’s just not so. As time marches on, it is increasingly important for brands to stay in shape, (sound familiar?). Keeping pace with market shifts and trends is key to brand survival. When market conditions are tough, as they are today, it’s time to take the time to get fit. It is also the precise time to plan for the future. There is an old adage, “time stops for no one”… there is another wise saying: “this too shall pass”. Consequently, your brand tactics need to be timely, in top shape and ready to go!
Photo by basheertome available under a creative commons license
How do you evaluate brand tactics? Suffice to say, in every type of market condition there exist three fundamental pillars: The right approach. The right offer. The right time.
The approach and the offer must be in sync with the timing of any marketing initiative in order for it to be successful. Failure of a vehicle in the past, may have been the result of the wrong offer or, of “off” timing. When reviewing how to get your brand to lift off in time for the next full market up swing… keep an open mind and review and assess with a 360 degree scope. Make time work for your brand.
by Miriam Hara | May 19, 2010 | Advertising
As a long-standing advertising agency, we consider ourselves as professional creative marketers.
Regardless of the industry or medium in which we are working – we ask the same questions with one key difference: we listen first.
Every advertising agency has its process, and we do as well. Our Brand Kinetix ensures that we evaluate every project in a certain way. We listen with no expectation of what the answers will be. No ‘same-old, same-old’ standard, run-of-the-mill solutions. The result is fresh, appealing, even zesty creative – with out-of-the-box new strategies for any particular industry. Keeping fresh is what makes our agency hum, and tick, and whirr. We constantly build and keep momentum… at the creative and marketing level, as well as at our client level.
Photo by faith goble available under a creative commons license
The cross exposure of all that our creative team touches makes us versatile and constantly challenged to be progressive. I have to say that after 20 plus years of exposure to so many industries (just go to our on-line portfolio to see), the beauty of our diversification, is that we have become specialists in many industries and so many mediums.
