by Miriam Hara | Oct 29, 2024 | Content, Marketing, Social Media
What is Curiographics? Curiographics refers to the segmentation of audiences based the curiousity-driven content they engage with, rather than their demographic or psychographic characteristics. This term recognizes that in the age of social media, curiousity...
by Miriam Hara | Oct 15, 2024 | Branding, Business Success, Marketing
Is brand potential an elusive goal? How do you know, as a marketer, if the brand you’ve been entrusted with has truly achieved its full potential? It goes beyond just success or meeting KPIs like market share, sales growth, or market penetration. It’s...
by Miriam Hara | Oct 8, 2024 | Branding, Business Success
So You’re a Market Leader As a brand manager, it’s easy to become comfortable when your brand is riding high on a wave of loyalty with the market share and sales to prove it. But here’s the truth: brand loyalty isn’t a given and it isn’t easily earned...
by Miriam Hara | Jul 18, 2024 | Branding, Marketing
Set the Bar High When you’re in the business of creating brands the bar needs to be set high.That doesn’t mean that the brand should be high end. Creating a brand from the ground up is essentially comprised of many different “conscious...
by Miriam Hara | Jun 18, 2024 | Advertising, Branding, Business Success, Marketing
Timing is everything…especially when it comes to marketing tactics. Whether you’re launching a new brand or executing a plan for an existing one, timing is critical to the success of any initiative, regardless of where the brand is in its product life...
