by Maria Mcquire | Nov 4, 2013 | Business Success, Latest, Marketing
No matter what kind of business you have, you need to promote it to profit from it. This rule does not change for automotive business. In order to do this, you can either promote your automotive business with traditional media that are often more costly and...
by Miriam Hara | Oct 31, 2013 | Latest, Social Media
In today’s competitive market, businesses must get found. Once found they must be perceived as keeping up with the ever-changing business environment. Business content marketing enables businesses to have the right first impression. Striving for top of mind...
by Miriam Hara | Oct 28, 2013 | Branding, Business Success, Latest, Social Media
What is content marketing and how does it apply to building business and brand? A good way to start this conversation would be to reference the Janet Jackson song: “What have you done for me lately?”. Content marketing involves imparting information and knowledge with...
by Miriam Hara | Oct 17, 2013 | Business Success, Latest, Social Media
B2B social media marketing strategies are not only viable but a must in today’s market landscape. Many B2B companies opt for traditional direct mail marketing – that’s a good strategy to have. And I don’t want to suggest for one minute that direct...
by Miriam Hara | Aug 3, 2013 | Business Success, Latest, Marketing, Social Media
At the risk of stating the obvious, social Media is social. It’s social and because it needs to be interactive it’s high maintenance. It’s a new way of networking….for brands and businesses. As such, there should be a considerable amount of...
