Whether you are tasked to come up with ideas for a corporate creative campaign using a team of people, or you are just trying to generate ideas for yourself, the process of “brainstorming” is virtually the same. It doesn’t have to be an intimidating process and...
When we think about a Mobile Application, the first examples that might come to mind may be: Instagram, Angry Birds, or Whatsapp. While some applications are great for socializing and passing time, there is a lot of opportunity for apps to make life easier; to...
Project management is the ability to manage projects, and it is a true artform. It seems like such an easy task to do, but it isn’t. In today’s fast paced environment, staying on top of the many demands, isn’t as easy at is sounds. True, some...
During the course of my marketing career, I have seen many brands change their marketing strategy, marketing direction and marketing definition on an annual basis or even worse, more often than that! For those of us who have professed the art of marketing, it becomes...
Before we start let me be clear on the definition of a leader. Well then again ….. maybe I can’t be clear. I can’t be clear because leadership is an art not a science. It’s not easy to pin down leadership characteristics. Regrettably, there is no magic formula you can...
